The Norwegian nutrition policy received considerable attention after it was reformulated in the mid 1970s, for its ambitious political goals concerning fat consumption as well as for its strategies and orientation. The distinguishing feature was it’s "structural" orientation, i.e. towards production and market regulation, as opposed to individual, information based strategies. This was possible first of all due to distinctive Norwegian political traditions, where market regulation was prominent in the agricultural sector, combined with a welfare policy tradition emphasising the influence on other sectors rather than health care services. Yet, the reorientation of nutrition policy (stressing animal fat reduction) was controversial, in particular because of its consequences for the dairy industry. The nutritional goals have since been reflected in other European policies, but the approach still seems rather atypical, although admired in many circles. The paper will discuss what has happened in Norwegian nutrition policy over the past decades. On the one hand, the focus has gradually been redirected from market regulation towards health care, schools and educational measures. On the other hand, food consumption as well as nutrition related diseases show relatively positive trends. The major drawback is that social inequality has not decreased. Finally, the paper will make some comparisons with other North European nutrition policies, indicating that while policies have become more alike, the outcomes in terms of consumption and nutrition do not show the same tendencies.